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UnderGraduate Diploma in Product and Brand Management

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Undergraduate Diploma

Courses Offered in PRODUCT & BRAND MANAGEMENT

The following courses are available for your Associate's degree. Each course provides you a unique educational experience. Each course is developed by an international staff of highly skilled instructors. The course material is updated to provide students with the latest current information in the subject.

Specialized Course

  • Course Name

  • Courses Description

  • Credit Hours

  • Marketing Channels

  • The course focuses on one of the elements of the marketing mix – distribution. You will get acquainted with the elements of market channel operations and management and understand relationships between channel members.

  • 6 Credits

  • Current Issues in Brand Management

  • This course is about how brands are viewed, built, managed, and measured to ensure firms’ superiority and sustainability in profits. To explore such issues, this course provides relevant and up to-date theories, concepts, techniques, and models in branding.

  • 6 Credits

  • Marketing of High Technology Products

  • The course “Marketing of High Technology Products” presents a balance between theoretical discussions and practical examples and provides a framework for making marketing decisions in a high-tech environment.

  • 6 Credits

  • Fundamentals of Production Planning

  • This course takes a concise, practical, survey approach. It surveys the fundamental principles of planning and control to give you the breadth of knowledge they need without excessive depth and detail. This excellent resource is written by an established authority on supply chain management and production and inventory control.

  • 6 Credits

  • Introduction to New Product Development

  • The development of new products and services is perhaps the most significant activity within a firm. This course examines the strategies, processes and methods used by these companies, and the cutting-edge tools and techniques used for new-product development.

  • 6 Credits

  • Introduction to Product and Brand Management

  • The main objective of this course is to give you a fundamental understanding of how to understand, build, measure, analyze and manage brands and product categories for a company. The course content has a tilt towards big businesses where the PBM role is more distinct from other roles.

  • 6 Credits

Marketing Channels

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Marketing channel concepts
    The channel participants
  In Section 2 of this course you will cover these topics:
    The environment of marketing channels
  In Section 3 of this exam you will be evaluated on below listed topics:
    Behavioral processes in marketing channels
    Strategy in marketing channels.
  In Section 4 of this course you will cover these topics:
    Designing the marketing channel
    Selecting the channel members
  In Section 5 of this course you will cover these topics:
    Target markets and channel design strategy
    Motivating the channel members
    Promotion through the marketing channel
    Evaluating channel member performance
    Direct selling and direct marketing channel systems
    Marketing channels for services.

Current Issues in Brand Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    The world of advertising and integrated brand promotion.
  In Section 2 of this course you will cover these topics:
    The structure of the advertising industry: advertisers, advertising agencies, and support organizations.
  In Section 3 of this exam you will be evaluated on below listed topics:
    The evolution of promoting and advertising brands.
  In Section 4 of this course you will cover these topics:
    Social, ethical, and regulatory aspects of advertising.
  In Section 5 of this course you will cover these topics:
    Advertising, integrated brand promotion and consumer behavior.

Marketing of High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Fundamentals of Production Planning

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Overview of planning and control
    Forecasting fundamentals
  In Section 2 of this course you will cover these topics:
    Sales and operations planning
  In Section 3 of this exam you will be evaluated on below listed topics:
    Inventory management
  In Section 4 of this course you will cover these topics:
    Material requirements planning
  In Section 5 of this course you will cover these topics:
    Production activity control
    Lean production and jit
    -partnering- activities- purchasing and distribution
    System integration and implementation

Introduction to New Product Development

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Innovation management: an introduction
    Macro factors and innovation
  In Section 2 of this course you will cover these topics:
    Managing innovation within firms
    Innovation and operations management
  In Section 3 of this exam you will be evaluated on below listed topics:
    Managing intellectual property
    Managing organisational knowledge
  In Section 4 of this course you will cover these topics:
    Strategic alliances and networks
    Management of research development
    Managing rd projects
  In Section 5 of this course you will cover these topics:
    The role of technology transfer in innovation
    Product brand strategy
    New product development
    Packaging and product development
    The role of market research in new product development
    Managing the new product development team

Introduction to Product and Brand Management

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to product management
    Marketing planning
  In Section 2 of this course you will cover these topics:
    Defining the competitive set
    Category attractiveness analysis
  In Section 3 of this exam you will be evaluated on below listed topics:
    Competitor analysis
    Customer analysis
  In Section 4 of this course you will cover these topics:
    Market potential and sales forecasting
    Developing product strategy
  In Section 5 of this course you will cover these topics:
    New products
    Pricing decisions
    Advertising decisions
    Promotions
    Channel management
    Customer relationship management
    Financial analysis for product management
    Marketing metrics
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Course Details

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