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UnderGraduate Certificate in Marketing

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Undergraduate Certificate

Courses Offered in MARKETING

The following courses are available for your Associate's degree. Each course provides you a unique educational experience. Each course is developed by an international staff of highly skilled instructors. The course material is updated to provide students with the latest current information in the subject.

Specialized Course

  • Course Name

  • Courses Description

  • Credit Hours

  • Marketing Research

  • Marketing Research introduces the concepts and applications of market research through the marketing management approach. This course emphasizes the basic methodologies, as well as introduces a variety of techniques, and demonstrates how research applies to strategy, including marketing, sales and product design, advertising and development.

  • 6 Credits

  • Marketing and High Technology Products

  • This course focuses on the marketing of technology-based products. It examines how technology products differ from non-technology-based products and how that influences the marketing of those products. The course covers issues such as diffusion of high technology products obtaining customer information and insight in technology-based markets.

  • 6 Credits

  • Principles of Professional Selling

  • This course revolves around the art of people-to-people interaction, which applies not only to the business-to-business sales environment but is also applicable to other professions. The selling process will be examined along with activities necessary to be successful in sales.

  • 6 Credits

Marketing Research

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introducing marketing research.
    Understanding the marketing research industry.
    Steps in the marketing research process including defining the problem and research objectives.
  In Section 2 of this course you will cover these topics:
    Research design.
    Accessing secondary data and online information databases.
    Standardized information sources. standardized information sources
  In Section 3 of this exam you will be evaluated on below listed topics:
    Deciding on your survey data collection method.
    Using measurement scales in your survey.
    Designing your questionnaire.
  In Section 4 of this course you will cover these topics:
    Determining sample size and the sampling method.
    Collecting data and summarizing what you found in your sample.
    Generalizing your sample findings to the population.
  In Section 5 of this course you will cover these topics:
    Comparing to find differences in your data.
    Determining relationships among your variables.
    Preparing and presenting the research results.

Marketing and High Technology Products

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Introduction to high-technology.
    Strategy and corporate culture in high-tech firms.
  In Section 2 of this course you will cover these topics:
    Relationship marketing: partnerships and alliances.
    Market orientation and r and d?marketing interaction in high-technology firms.
  In Section 3 of this exam you will be evaluated on below listed topics:
    Marketing research tools in high-tech markets.
    Understanding high-tech customers.
  In Section 4 of this course you will cover these topics:
    Product development and management issues in high-tech markets.
    Distribution channels and supply chain management in high-tech markets.
  In Section 5 of this course you will cover these topics:
    Pricing considerations in high-tech markets.
    Advertising and promotion in high-tech markets: tools to build and maintain customer relationships.
    E-business, e-commerce and the internet.
    Realizing the promise of technology.

Principles of Professional Selling

Topics Covered in This Course:
  In Section 1 of this course you will cover these topics:
    Personal selling and the marketing concepts
    Personal selling opportunities in the age of information
    Creating value with a relationship strategy
  In Section 2 of this course you will cover these topics:
    Communication styles:managing selling relationships
    Ethics: the foundation for relationships in selling
    Creating product solutions
  In Section 3 of this exam you will be evaluated on below listed topics:
    Product-selling strategies that add value
    The buying proecess and buying behavior
    Developing and qualifying a prospect base
  In Section 4 of this course you will cover these topics:
    Approaching the customer
    Creating the consultative sales presentation
    Creating value with the sales demonstration
  In Section 5 of this course you will cover these topics:
    Negotiating buyer concerns
    Closing the sale and confirming the partnership
    Servicing the sale and building the partnership
    Opportunity management:the key to greater sales productivity
    Management of the sales force
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Course Details

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